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SFBE's 17 Most Memorable March Madness Moments: AT&T's Sven!

We are three days away from the true start of the greatest playoff in all of American sports. Let's get primed for all the fun stuff by playing (and replaying) one video a day from a recent know, the best plays from our time, that our audience was likely alive to witness.

What? You ask. Who the eff is Sven? Well, Sven is not a basketball player, he's the buttoned up, micro-managing, diligent family manager character from an AT&T commercial that was the most ubiquitous advertisement of the 2008 NCAA Tournament. My friends and I share a strong affinity for this dude, and all wish we could rent him for a week or two.